Build a Beauty Business That Actually Feels Good

Ditch the burnout. Ditch the fluff.

This 6 month self-paced program rewires your business from the inside out

—so you can build success without sacrificing your sanity.

Ready to do beauty differently?

The Beauty Industry is Broken—But You?

You’re Waking Up.

.

Let’s call it out:


The beauty industry is built on burnout, scarcity, and the myth that success means saying yes to everything

—more clients, more discounts, more time you don’t have. It’s exhausting.


And yet, you keep telling yourself…


🔪 “I just need to put myself out there.”
But being seen feels excruciating.

📱 “Social media is necessary.”
But it feels like a necessary evil.

📅 “I want to scale.”
But without losing even more of your time.

🧪 “Chemicals aren’t the answer.”
But your clients & income depends on them.

💸 “I’ll charge more soon.”
But you keep discounting your services, your time, yourself.

🙃 “Maybe holistic beauty isn’t viable.”
Yet deep down, you know it is.


You’re not wrong.


You’ve just been trapped in an industry that thrives on keeping beauty professionals small.


The Practitioner's Pathway
is your way out.


a comprehensive program designed to empower beauty professionals like you to build a thriving, sustainable practice aligned with your values and well-being

✨ RAISE YOUR RATES WITHOUT SECOND GUESSING YOURSELF.
✨ MAGNETIZE YOUR Dream clients who value your work—and happily pay for it.
✨ GROW YOUR BUSINESS without MAXING out your calendar.
✨ BREAK FREE FROM the toxic cycles (literally and figuratively).


And the best part? You won’t be doing it alone.


Inside Practitioner's Pathway, you’ll find the community, the strategy, and the permission

to finally build a beauty business that works for you—

not the other way around.

Holistic beauty pros are done waiting for the industry to catch up.

They’re stepping into leadership, charging for the quality of their time without blinking,

and attracting clients who respect their craft and their prices.

You don’t need another fluffy business course.

You need a clear, proven path to doing what you love—

profitably, sustainably, and on your terms.

This is WHere that happens.

ARE YOU IN?

 
 

Reclaim

the integrity of holistic beauty

 

This Isn’t Another Program—
It’s a Deep Exhale.

The beauty industry wants you to believe that stress is the price of success. It thrives on your overgiving, your undercharging, your willingness to put everyone else first. It tells you that sacrificing yourself is just part of the deal.

But let’s be real: the industry is running on fumes, and you’re done inhaling.

What if it could be different?

  • What if success wasn’t about pushing harder, but about aligning deeper—clearly, intentionally, and without burning out?

  • What if your pricing reflected your commitment to sustaining yourself so you can continue to serve others—without sacrifice, without depletion?

  • What if your business supported your nervous system—calm, clear, steady—instead of constantly pushing it to the edge?

  • What if the right clients didn’t need convincing—because they already know the value of what you offer?

  • What if they’re already on their way, and all you have to do is stop shrinking and let yourself be seen?

 
 

There’s a Better Way for Us - by Embracing Holistic Beauty

 

The Practitioner's Pathway

Are You Ready to Build the Holistic Beauty Practice You’ve Been Dreaming Of?

This program is for all beauty professionals, anywhere along their holistic journey, ready to elevate their craft, align with purpose, and step boldly into the life and practice they truly desire.

You’re not here to survive the beauty industry. You’re here to change your relationship to it.

Inside HBPP, you’ll learn how to:

  • Raise your prices without second-guessing.

    Not because some coach told you to. Because your work is worth it—and you’re done bending to fit into someone else’s budget.

  • Attract clients who respect your time.

    No more no-shows or justifying your process. Just people who get it and are ready to pay for it—gladly.

  • Simplify your schedule

    Make space for slowness, softness, and sustainability. Get your time back.

  • Offer holistic services you actually believe in

    Rooted in care, not trends. You’ll finally feel proud to put your work into the world.

  • Build a consultation process that protects your energy

    Set clear expectations. Get full-body yeses. And feel respected from the very first interaction.

  • Market yourself without selling yourself

    Share your work in a way that feels real—not robotic or cringe.

  • Stop building your business in a vacuum

    Be surrounded. Supported. Celebrated. This is the community that’s been missing—until now.

Because when your business reflects your truth, clients feel it, success follows, and burnout doesn’t stand a chance.

What You’ll Receive:

  • Weekly Live Calls:

    Real-time coaching to troubleshoot what's not working, stay accountable, and make aligned progress—without the guesswork.

  • A Curated Curriculum of Unlearning & Rebuilding:

    No fluff. Just honest tools, rituals, and reflection practices that help you release the patterns keeping you stuck—and replace them with grounded strategy.

  • Burnout-Proof Business Systems:

    So you can sustain your success without sacrificing your energy, your values, or your days off.

  • A Private Community of Holistic Pros Who Get It:

    Finally, a space where you don’t have to explain why you care about low-tox, energy work, or sacred beauty. These are your people.

You’ll leave with a business that reflects who you are—

not who the industry told you to be.

Not just more profitable—more peaceful.

Not just more visible—more you.

 
 

a peek inside our program

 

 The Practitioner's Pathway

IS MADE FOR THE:

Business as ritual. Strategy as alignment. Growth that honors your whole self.

Explore The Practitioner’s Pathway

 
Our Modules
Our Founders
Our Structure

What You’ll Learn
(& How You’ll Use It)

month 1-2

Recalibrate

In this module, you’ll strip back the noise, reconnect with your why, and lay the foundation for a holistic beauty business that’s energetically aligned, mission-led, and unmistakably yours.

You will:

  • Release outdated beliefs and patterns that keep you stuck in someone else’s version of success

  • Clarify the unique gifts, values, & vision that set your work apart

  • Establish the energetic & structural foundations for sustainable, soul-aligned growth

  • Energetic Alignment
    Learn to read your body’s signals and find balance in your system so your business stops running on adrenaline.

    Language as Leadership
    Stop softening your value. Start using your words—spoken and unspoken—to lead with clarity and conviction.

    Redefining Beauty
    Unlearn industry and societal standards and reconnect with beauty as a sacred, cultural, and personal expression.

    Subconscious Reprogramming
    Identify what’s keeping you small—and rewire the patterns that keep you from living out your vision for you life and beauty business.

    Time, Money, & Energy
    Restructure your relationship to these core currencies so your business supports your nervous system instead of draining it.

Month 3-4

Envision

This is where you dream bigger—new offerings, new effective business models, new pricing strategies, client acquisition techniques, and a new standard for how you show up. Envision expands your capacity while grounding your nervous system, so your vision feels exciting and also safe to receive.

You will:

  • Expand your capacity to dream bigger—from a place of clarity, not comparison

  • Map out offerings, pricing, & services that feel true to your values & nourishing to your energy

  • Define a clear, aligned vision for the future of your business—one that supports both your purpose & your lifestyle

  • Envision the Future You
    Build consistency in your services and rituals without burning out. Fine-tune how the future version of you wants to show up—for your clients, your practice, and yourself.

    Expanding Capacity in Your Practice
    Grow into your next level of visibility, creativity, and leadership—without abandoning your body or watering down your truth. Learn to take up space, own your worth, and express more of who you really are in your work.

    Your Prosperity Blueprint
    Redefine your relationship with money and pricing as an extension of care—not extraction—so your offerings nourish both you and your clients.

    Leadership, Storytelling & Sales
    Learn how to deliver your message about your services, rituals, and products with clarity and confidence—so your marketing feels honest, embodied, and rooted in care, not performance.

    Energetic Hygiene
    Strengthen your ability to hold space without depletion. Protect your energy while offering touch-based or energetic services.

    Nature as Business Mentor
    Use seasonal rhythms and elemental cycles to plan offerings, pace your schedule, and reconnect to your own flow.

    Your Spiritual Operating System
    Clarify the rituals, values, and spiritual tools that hold you in your practice—so your work reflects more than just technique.

    Vision & Voice Activation
    Name the future you’re creating and learn how to express it—through your branding, your consultations, your client experience.

    Envisioning New Systems of Success
    Trade the grind for grounded growth. Create a version of success that honors your body, your purpose, and your path in the beauty industry.

month 5-6

Emerge

This is where vision becomes reality. Emerge helps you integrate everything you’ve built—refining your systems, showing up with clarity, and leading your business with confidence, consistency, and ease Develop leadership skills, set boundaries, and cultivate a mindset for long-term success..

You will:

  • Turn your aligned vision into a clear plan of action that works with your energy, not against it

  • Build supportive systems that sustain growth without draining your time or nervous system

  • Show up with confident, consistent visibility practices that feel true to you

  • Emerge with a business that reflects your vision & supports the life you’re here to live


  • Turning Vision Into Strategy
    Create a clear roadmap for your services, systems, and offerings—so your business runs with intention, not improvisation.

    The Business Dashboard
    Create a clear, visual dashboard to track your goals, systems, and progress—all in one place. Designed for the creative brain that loves beauty and structure.


    Marketing That Resonates
    Build a visibility plan that reflects your values and voice—so aligned clients can actually find you.

    Stewarding Your Financial Flow
    Design pricing, goals, and financial rhythms that support true sustainability. Learn to track, tend, and grow your income in a way that feels grounded, spacious, and true to the way you want to live your life.

    Your Business, Your Rules
    Establish your own rules for how you show up—so you stay consistent, grounded, and in integrity with your time and energy.

    The Gentle (or Bold) Reintroduction
    You’ve changed—and it’s time your business reflects that. Learn how to communicate your evolution/your rebrand/or launch with clarity and conviction, so clients, team, and community can rise to meet you.

 

Get to know the ones walking this path with you

Whitney Parker

Founder - Holistic Mentor - Stylist - Coach - AKA Business Doula

Whitney wasn't always a holistic healer. Years in fashion exposed her to the beauty (and fashion) industry's dark side. A toxic wake-up call led to a transformative path, mastering Reiki and building a thriving beauty and wellness practice. Now with over 18 years behind her and a vast wealth of personal and professional resources, she empowers you to do the same: transform your beauty practice into a truly sustainable one —nourishing the mind, body, spirit, and the earth.

 

Lindsay Lovejoy

Policy - Operations - Public Relations - AKA Head of Vibe Check

Driven by social justice and ethics, Lindsay, an activist and consultant, working towards a future rooted in collective understanding. She empowers individuals to dismantle biases, champions diversity in workplaces, and facilitates discussions on critical issues like culture, privilege, race, and land rights. Her goal: a world where understanding each other paves the way for a just future.

 
 

The Framework That Holds Your Transformation

  • Learn on Your Schedule

    Go at your own pace within six months to complete the program. Start where you are, move when you're ready, finish on your terms.

    100+ Hours of Live Support

    Join 16+ hours of live and recorded calls each month for real-time coaching, guidance, and feedback—over 100 hours of support built in.

    Access Anytime, Anywhere

    Log in whenever it works for you. Our private mobile app and learning portal keep everything at your fingertips—community, content, and connection.

  • This isn’t a program you consume.
    It’s one you contribute to.

    The Power of Participation

    At Of Beauty, community isn’t a feature, it’s the frequency. The more you show up, the more you receive. The container holds, but your unique contribution is what makes it powerful. You don’t just join the space. You shape it.

    Your Space to Be Seen

    Inside our Community Portal is where the real work unfolds. Weekly threads. Honest reflections. No performative small talk, just beauty professionals showing up in their authenticity for themselves and each other.


    This Only Works if You Do

    You can move at your own pace—but this work calls for presence. Plan to spend at least 2–3 hours a week if you want real results. Half-in energy won’t cut it. This is where you show up fully—and finally make it real.

  • Mentorship That Moves the Needle

    Learn directly from Whitney Parker—stylist, Reiki Master, and Holistic Business Coach with 18+ years in the industry. She turns energetic wisdom into practical strategy that actually works.

    Monthly Guest Guides

    Drop into expert-led classes that expand your vision and sharpen your tools—energetic and professional.


    Living Resource Library

    Access rituals, templates, strategies, and teachings—updated regularly to meet you where you are.

    Peer Feedback Forum

    Share ideas, ask questions, and get real feedback inside a private, no-noise space designed for support.

    Optional 1:1 Coaching

    Need deeper support? Personalized guidance is available when you’re ready to go further.

Success Stories from Inside the Practitioner’s Pathway

  • Hayley Wood | Holistic Esthetician
    @TherapeuticSkinCoach

    “Of Beauty helped me turn my business around. From when we started to when we concluded, I was able to transition from working three jobs to going full time with my holistic skincare business. I was also met with so much support that the foundation of my business is now met with care instead of fueled with chaos. This experience has connected me to practitioners I look up to and a space to learn, grow, heal, and thrive”

  • Celeste Johnson | Holistic Stylist & Salon Owner
    @ParlourLivingston

    “As a person who works mostly alone in a studio setting, I was seeking a community that I could be involved with and learn from. I grew in my understanding about what holistic beauty means on a much deeper level, as well as what it looks like to show up as a whole, nourished person. Operating from that space has changed how I am showing up in my business. I have been wildly inspired by this experience, and am grateful to have found something that is in alignment with what I want to cultivate in the beauty industry. “

  • Lynn Gallagher | Holistic Esthetician @LghtWellness

    “For years I yearned for a community of like-minded holistic beauty practitioners to gather and share wisdom, knowledge, concerns and to just be in communion with one another. It has been paramount to refill my cup by having the support of those who are committed to nourishing the collective. To have similar experiences echoed within the community helped me feel more connected to the greater whole and to the WHY of what we do as holistic beauty professionals.”

  • Juniper Garza | Holistic Esthetician
    @BeautyAlchemy8

    “The structure, the accountability, the space for raw honesty— it’s been incredibly transformational. There’s both a maternal and paternal quality to this space. I feel nurtured, held, and also challenged by the structure. The Monday meetings give me something to ground into. Just showing up—no matter how I look or what’s happening—is part of the breakthrough. It’s held me in ways I didn’t know I needed.”

 Now is the time to begin

More Voices from Inside the Practitioner’s Pathway

  • "Being part of this program reminded me that I can do this. Seeing others who are already established, who are shifting their spaces and evolving, has been inspiring. It helped me continue to believe in my dream, even when everything around me felt uncertain."

    — Emily Estrada | Holistic Esthetician

  • "This work has really given me the structure, framework, and ability to anchor in something that is so meaningful to me in a time where otherwise, I might have lost sight of my vision.”

    — Juniper Garcia | Holistic Estetician

  • “The structure is something I’ve been looking for—especially around commitments and being able to show together, to be vulnerable and actually feel safe doing so… that’s huge for me. It reminds me I’m not alone in whatever process I’m in. There’s so much care and safety in this container—and I’m learning how to fully receive that and pass it on.”

    “This space has been medicine for my heart.”

    — Asma Nasr | Herbalist & Holistic Practitioner

  • “The connection in this space has been a cornerstone in my foundation of growth for my spirit and professional-self by bringing the sense of deeper belonging and stillness within a large and vastly growing 'industry' inundated with a lot of noise.”

    — Lynn Gallagher | Holistic Esthetician

 Frequently Asked Questions

  • The program is designed to be completed over 6 months. It’s self-paced, so you can move through the content in a way that works with your schedule and energy.

  • Your time is your most valuable investment. By dedicating yourself now, you’ll reclaim even more of it later—as your practice becomes clearer, your systems smoother, and your energy more focused.

    Here’s what we recommend:

    Live Calls

    Plan for 1–2 calls per week
    (about 1–2 hours total).

    Home Practice & Study

    Set aside 1–3 additional hours weekly to engage with the course material and integrate the work into your business.

    Active participation in live calls is encouraged for the most impactful experience, but recordings are always available for flexibility.

  • Our monthly calendar for Practitioner's Pathway looks something like this:

    RECALIBRATE CALLS

    Mondays 9:30am-11:30am PST

    ENVISION & EMERGE CALLS

    (alternating) Mondays 3:30pm-5:00pm PST

    WORKSHOPS & COMMUNITY OFFERINGS

    Tuesdays 4pm-5pm PST

    *Additional classes are subject to be added and/or changed.

  • Completing the program is just the beginning.

    You’ll leave with a fully aligned business framework, deeper self-trust, and the tools to sustain your growth—without burnout.

    Upon completion, you’ll receive a special invitation to stay connected through our ongoing community space—so you can continue to grow, stay supported, and evolve alongside other holistic beauty professionals.

 

How Can You Benefit from the Of Beauty Program?

 

  • Evolve Beyond Conventional Beauty

    1

    Refine your approach with a holistic framework, propelling your business and brand to the forefront of the conscious beauty movement.

  • Unlock Your

    Expertise

    2

    Deepen your understanding of holistic beauty principles and integrate them seamlessly into client consultations, services, and operations.

  • Empower & Elevate

    Your Clients

    3

    Offer a more comprehensive and impactful client experience with holistic consultations, personalized rituals, and a sustainable approach to beauty and wellness.

  • Build a Legacy of Impact

    4

    Join a thriving community of like-minded professionals, collaborate, and set a new precedent for conscious and sustainable beauty practices.

  • Attract Ideal Clients & Financial Freedom

    5

    Refine your money mindset, streamline your business, and attract clients who value your expertise and holistic approach.

  • Gain a Customizable Blueprint

    6

    Our proven framework adapts to your unique needs, saving you time and effort while empowering you to create new ventures within the evolving beauty and wellness industry.

 

 


Imagine if…

You broke free from the unhealthy practices and extractive relationships taught in traditional beauty schools and salons.

What might your career look like when rooted in purpose and integrity?

Rest wasn’t the enemy of productivity but the key to success.

How would prioritizing self-care transform your energy and creativity?

The energies of competition and scarcity no longer existed in your business.

What might collaboration, abundance, and mutual support feel like?

Eurocentric beauty norms weren’t the standard.

How would redefining beauty create space for diversity to thrive?

Corporate companies no longer dictated the products you use.

What if every product aligned with your values and the well-being of your clients?

Toxic chemicals weren’t required to achieve client results.

Could health, sustainability, and beauty co-exist in harmony?


Gender didn’t determine the worth of your services.

What would pricing based on the true value of your craft look like?

You no longer feared judgment for integrating energy work or esoteric practices.

How might this freedom deepen the impact of your services?

Your limiting beliefs no longer held you back.

How would embracing empowerment and mindfulness transform your financial success?

You didn’t have to spend years piecing together holistic knowledge.

What if a clear, guided roadmap could accelerate your journey in just 6 months?

Imagine a world where these profound questions aren’t just asked but answered. At Of Beauty, we’ll explore these ideas deeply, tackling the outdated norms and toxic practices of the conventional beauty industry.

As part of our transformative community, you won’t just witness change—you’ll lead it. Together, we’ll redefine beauty as authentic, inclusive, and sustainable.

This is your invitation to step into a new paradigm of holistic beauty, where well-being and connection are at the heart of everything you do.

 

Practitioner's Pathway may not be for you if...

You’re looking for business as usual.
This isn’t a plug-and-play template or a traditional beauty business course. We question norms, reject burnout, and build from the nervous system up—not the algorithm down.

You’re not in the beauty industry.
This work is designed specifically for holistic hairstylists, estheticians, and beauty practitioners. If you're not in the field, this probably won’t feel like home.

You’re not ready to show up.
This space asks for your presence. Not perfection. Just willingness. If you're not ready to engage, reflect, and participate, this might not be the container for you.

You’re not open to unlearning.
We dismantle outdated narratives—about beauty, success, productivity, and worth. If you prefer to keep things surface-level, we love you, but this won’t land.

Still not sure if it’s a fit?
Book a no-pressure discovery call. We’ll talk it through, honestly.

 
 

 


In an industry where holistic has now become a superficial label used to up-sell products & services, Of Beauty stands to restore its integrity. Here, we prioritize people over profit. Of Beauty is dedicated to dismantling harmful industry norms like chemical dependency, eurocentric beauty standards & toxic practices that harm the mind, body, and spirit. At Of Beauty, we offer a sanctuary for unlearning these pervasive myths, replacing them with authentic holistic wisdom.

 

connect

wherever

you are

Join a Supportive Community

○

You want to be part of a like-minded community of holistic beauty professionals, valuing the opportunity to connect, collaborate, and share experiences with peers who share your vision, fostering growth on both personal and professional levels.

Embrace Change in the Industry

○

You aspire to be an agent of change in the beauty industry, challenging the status quo and promoting holistic practices that are sustainable, inclusive, and aligned with conscious values.

Create a Lasting Impact

○

Beyond your personal growth, you envision creating lasting impacts on multiple fronts, paving the way for a more holistic, mindful, and impactful future on social, environmental, and industry levels.

 
 

You were never meant to follow the industry.

You were meant to lead yourself home.

Intrigued by the future of holistic beauty?

Step Into Your Power & Reshape Your Beauty Business

 Uplift Your Clients Beyond Beauty

○

You're not only passionate about helping someone look better, you want them to feel better too. You’re passionate about positively impacting your clients' lives, going beyond external transformations to contribute to their overall well-being. We are here to help make sure you are aligning your offerings with the holistic values you hold dear.

Break Free from Limiting Beliefs

○

You're eager to shed light on and overcome limiting beliefs, including those related to decolonizing beauty standards, Eurocentric beauty ideals, and prioritizing productivity over well-being, amongst many more... We invite you and respectively guide you to challenge the barriers and binaries you find yourself confined to in your thinking, and provide the support to transform your professional journey and enrich your personal well-being.

Deepen Your Holistic Knowledge

○

(AIMEE- What is stronger “YOU” or “WE?”)
The realm of holistic beauty becomes accessible and comprehensive through mindful practices, somatic remembrance, and immersive learning experiences.


We can delve into these practices, learning to nurture ourselves holistically, aligning our beauty services with our individual soul blueprint, in turn learning how to construct our offerings to become a transformative experience to our clients.

Integrate Holistic Wisdom

○

You not only want to deepen your knowledge, you also seek to seamlessly incorporate holistic principles into your beauty practice. We create specific space and time for integration. Consciously creating a harmonious blend between conventional techniques and holistic approaches, we explore a multitude of ways to offer unique and authentic experiences specifically tailored to your clients and future clientele.

Stay Rooted. Stay Informed.

○

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